Art Direction | Key Art | Graphic Design | UX & UI Design

For the Kia Soul Shuffle Slam Showdown, I collaborated with the team at David & Goliath to create a bold and dynamic graphics package that matched the energetic style of LMFAO and Quest Crew. The event took place in front of the famous Halloween House in Riverside, CA, drawing thousands of enthusiastic bystanders who cheered after every take. Our vibrant visuals played a crucial role in the event’s success, contributing to its viral reach with 121,747 YouTube views within 7 days and 438,981 views after 2 weeks. This project demonstrated the powerful impact of integrating striking design with high-energy performances, making a lasting impression on both live and online audiences.