This exploration imagines a full visual ecosystem for Keepers of Self Awareness, a retro-futuristic cult sci-fi film grounded in analog imperfection and laced with modern-day parallels. Drawing from stark desert landscapes, night-shot flash photography, and ritualistic graphic language, the identity and merch concepts blend cinematic world-building with tactile, real-world, trend-driven artifacts.

This project also serves as an exploration of using emerging tools and technologies to rapidly prototype ideas and bring concepts closer to their final form without burning time or dollars. Rather than relying solely on discussions, sketches, or basic mockups, this approach helps visualize how ideas could realistically live in the world, enabling clearer direction, stronger alignment, and faster creative decision-making.

Voice Over: Lori Waetzig www.loriwaetzigvo.com