CRAFTED for GOOD TIMES

  • From 2012–2024, Arbor Collective’s skateboard program underwent a continued evolution of its visual identity, product direction, and overall market presence through close collaboration between creative, marketing, sales, production, and leadership teams. The brand’s focus on cruising, carving, and lifestyle-oriented skateboarding helped shape a distinct aesthetic that blended premium craftsmanship, sustainability, and surf/skate-inspired culture.

  • Creative support across the skate division included everything from skateboard graphics, wheels, trucks, apparel, accessories, and packaging to catalogs, retail displays, advertising campaigns, digital marketing, social media assets, and seasonal product launches. Additional work included artist collaborations, licensing partnerships, and special projects that helped expand the visual language and reach of the Arbor skate brand as it continued to grow within the global skateboard market.

Creative Direction | Art Direction | Skateboards, Trucks, Wheels, Apparel & Accessories | Creative Direction | Graphic Design | Motion Design | UX & UI Design | Creative Management | Artist Licensing
Art Directors: Eric Waetzig, Tony Safran, Hunter Patrick / Designers: Eric Waetzig Tony Safran, Amy Montaldo / Photography: Nate Schute, Matt Smith & More

 SELECT PRODUCT GRAPHICS

ARTIST COLLABORATIONS

The Arbor skate program regularly collaborated with a diverse range of artists and illustrators to create limited-edition skateboard graphics and capsule collections that helped shape the brand’s visual identity and storytelling approach. Collaborations included artists such as Aaron Draplin, Hilary Jane, Zoë Keller, Jess Mudgett, DJ Javier, Boss Dog, and more, blending illustration, typography, nature-inspired themes, and lifestyle-driven artwork into the Arbor skate lineup. These collaborations helped expand the creative reach of the brand while reinforcing its connection to art, design, craftsmanship, and visual storytelling.

Back