If you’re serious about launching—or relaunching—an apparel or merch line, you need more than just a single design. Because one style won’t connect with every customer. And one-off drops rarely build momentum.
At Hardworth Design, we recommend starting with three strong graphics from the jump. That’s exactly what our 3M Graphic Pack delivers: a custom-built set of mild, medium, and mental graphics designed to give your merch variety, depth, and staying power.
Why Three Graphics?
Because your audience isn’t one-size-fits-all.
Some people love a bold, weird graphic they’ve never seen before. Others just want a clean hit of text. Some want to support your brand but aren’t ready for a full send.
The 3M Graphic Pack is built to cover all those levels of commitment:
- Mild: A clean, simple, wearable design. Great for hats, small prints, subtle pieces, or text-only looks.
- Medium: A solid centerpiece graphic that feels like “the main drop.” This works on tees, hoodies, crewnecks, and banners.
- Mental: The wild one. This is your attention-grabber. It turns heads, gets posted, and often becomes the piece people talk about—or collect.
By covering this range, you’re not just offering options—you’re giving every customer, at every stage of interest, a way to participate in your brand.
More Graphics, More Opportunities
With three distinct designs, your line can stretch across:
- T-shirts, hoodies, hats, totes, posters, banners, patches, pins, stickers, and more
- Limited colorways or collabs without having to redo your whole identity
- Different vibes for different audiences—all still on brand
You increase the chances of someone buying multiple items. A mild tee and a mental hoodie? That’s a cart builder. That’s how brands grow from “cool idea” to “must-have.”
One Graphic Can’t Do It All
Trying to build hype, identity, and variety with a single graphic is asking too much from one piece of art. It’s like launching a band with one song and hoping for a full tour.
Give yourself options. Give your customers reasons to come back. And give your merch the range it needs to actually move.
Launching something new?
Start strong with Hardworth’s 3M Graphic Pack—a tailored set of mild, medium, and mental graphics that set your brand up for real traction. Whether it’s your first line or a fresh drop, we’ve got you covered.
Work With Us → https://www.hardworthdesign.com/create
